Target audience research

Some people claim Film Noir is more of a style than a genre of film. I understand this claim as many Film Noir productions are Thrillers, whilst others are romance orientated. Regardless of this a target audience has to be established. We are aware that Hollywood's classic Film Noir period was around the 1940s and 1950s, so attracting people to the movie who lived through that era and for them to be old enough to watch it now would obviously be very difficult, but we feel that releasing a Film Noir at this present time would be a smart idea for the following reasons. We are in a period of time where large clothing retailers and starting to advertise many classic clothes that were worn during the Film Noir and in a whole peoples attitude to older, retro style media has completely changed and is very positive and considered classy and stylish. This is why our target audience is targeted mainly at young adults who could have a clear interest in the genre as whilst growing up they have never experienced such a film. This film is likely to be viewed by a very young generation due to the harsh and risky story lines and gun crime, with the dark lighting creating a scary and depressing mood. This film could also appeal to an older generation of adults who grew up with their parents watching the genre and wanting to reminisce over a genre which, before now, had appeared to have died along with many other sub genres. To make our choice for our target audience even more successful we created questionnaires for people of varying ages to fill in.






Below is a link to a survey for 13-17s - I did not ask directly if Film Noir was a favourite genre as most people would not define Film Noir as a genre. Instead i felt that if the majority voted for thriller or action a Film Noir would be more suited to their liking, rather than a comedy.
http://www.surveymonkey.com/s/5SWPVDM





Below is another survey but this time for the older generation 45 - 65s. More direct questions were asked to try and get a clear cut measure of where the elders interest lie in terms of film.
http://www.surveymonkey.com/s/5TYCQJ3